浅议传统媒体与新媒体的冲突与融合

当前,以互联网和移动多媒体为主要形式的新媒体业务快速发展,对广播、电视、报纸等传统媒体的主导地位形成巨大挑战和威胁。因此,如何应对新媒体的竞争已经成为传统媒体不可避免的艰巨任务。而与新媒体的传播融合,则成为传统媒体发展的必然趋势。

Discussion on Conflict and Integration of Traditional Media and New Media

At present,the rapid expansion of new media service such as internet and mobile multimedia becomes a challenge and a menace to the leading role of traditional media such as broadcast,television and newspaper,etc.So,coping with the challenge of new media has become inevitable for traditional media.The integration of new media and traditional media is the inevitable trend of the development of traditional media.