Relationship Quality and Performance Outcomes: Achieving a Sustainable Competitive Advantage |
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Authors: | Gilbert N Nyaga Judith M Whipple |
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Institution: | 1. Northeastern University;2. Michigan State University |
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Abstract: | As firms strive to develop a sustainable competitive advantage, the relationships formed among supply chain parties become a critical consideration. Firms seek to establish relationships that can provide the desired level of performance and competitiveness. Relationship quality provides a global measure of buyer–supplier relationships and can be used to assess the types of relationships a firm has within its supply chain. This research examines the impact of relationship quality on supply chain operational performance and satisfaction with strategic performance while considering both buyer and supplier perspectives and collaborative and arm’s length types of relationships. |
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Keywords: | relationship quality relationship management collaborative relationships arm’ s length relationships competitive advantage |
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