上海旅游消费结构与贡献度的宏观分析

文章分析了上海旅游消费结构的变化，以及旅游消费对消费市场的贡献度。分析表明，近年来上海境内游客人均消费额和非基本消费比重呈现“双增长”，境外游客人均消费额和非基本消费比重呈现“一平一减”。游客购物餐饮总额对上海零售消费市场的贡献度为23．8％，其中游客餐饮消费对上海餐饮市场贡献度为46．8％。境内游客是上海旅游消费市场的主要群体。

The Macro Analysis of Tourist Consumption Structure and Contribution in Shanghai

The paper analyzed the change of tourist consumption structure in Shanghai, and the contribution of tourist consumption to local market. The per capita consumption and the rate of no basic consumption of domestic tourists were increasing both, but that of international tourists were leveling and decreasing. The rate between the numbers of people live in shanghai and tourists is 1：5.8 now. The analysis expressed that the contribution of tourist shopping and eating to Shanghai retailing market were 23.8% and 46. 8% separately. Domestic tourists were the main consumer group in Shanghai market.