| 展览营销的4P组合和三维展示策略--以2004年罗森照明展览营销为例 |
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| 引用本文： | 刘松萍.展览营销的4P组合和三维展示策略--以2004年罗森照明展览营销为例[J].商业经济与管理,2005(3):50-53. |
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| 作者姓名： | 刘松萍 |
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| 作者单位： | 广州大学,广东,广州,510091 |
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| 基金项目： | 广州市哲学社会科学发展‘十五’规划 2 0 0 4年度课题 (GZ2 0 0 4 0 7) |
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| 摘 要： | 传统的市场营销 4P组合是企业参展策划的基础 ,本文在对 2 0 0 4年罗森照明展览营销剖析的基础上 ,揭示 4P组合与参展策划之间的对应关系 ,提出如何利用 4P组合有效进行参展策划 ,形成展场和市场的互动。
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| 关 键 词： | 4P组合 参展 三维展示 策略 |
| 文章编号： | 1000-2154(2005)03-0050-04 |
| 修稿时间： | 2004年11月9日 |
4P Combination In Exhibition Marketing &Strategy of 3D Demonstration--Analysis of 2004 Rosen Lighting Exhibition Marketing |
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| LIU Song-ping.4P Combination In Exhibition Marketing &Strategy of 3D Demonstration--Analysis of 2004 Rosen Lighting Exhibition Marketing[J].Business Economics and Administration,2005(3):50-53. |
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| Authors: | LIU Song-ping |
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| Abstract: | Traditional 4P combination in marketing is the basis for enterprises taking part in the exhibition and planning.Taking 2004 Rosen Lighting Exhibition marketing strategy as an example,the article explains the corresponding relationship between 4P and enterprise planning during the exhibition,and tells how to use 4P effectively to make interaction between the exhibition hall and marketing. |
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| Keywords: | 4P combination exhibit 3D demonstrations strategy |
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