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Use of intrinsic and extrinsic cues to assess textile product quality*
Authors:KATHRYN L HATCH  JEANNE A ROBERTS
Abstract:Use of intrinsic and extrinsic cues to assess quality of textile items was studied. Product-knowledgeable subjects rated the quality of socks and sweaters and completed a questionnaire which asked how they judged quality. Subjects relied more on product information (intrinsic cues), i.e., compositional features and performance properties, to assess quality than on price and warranty/certification seals (extrinsic cues). Significance lies in increased understanding of the process involved in quality assessment of textile items in the marketplace.
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