Factors affecting the demand for insurance in China

China, the largest developing country in the world, has achieved rapid development of insurance market since the reform and opening up, and the demand for insurance has significantly increased in recent years. Using the provincial data between 2000 and 2012, this article attempts to examine the factors that affect the demand for overall insurance, life insurance and nonlife insurance in China. Empirical results indicate that level of income, development of insurance market and level of marketization are the common factors; level of education, development of social security pension, children dependency ratio and elderly dependency ratio mainly affect the demand for life insurance; and inflation mainly affects the demand for nonlife insurance. Furthermore, we particularly investigate the regional differences in the effects of affecting factors between Eastern China, Central China and Western China.