Forecasting UK international trade: A general equilibrium approach

Monthly retail unit sales of clothes washers and dryers in eastern Washington state were regressed on average employment during the current and preceding two months, the average advertised price of these appliances relative to the Consumer Price Index, the expected change in consumer stocks of such applicances for each year on the basis of a hypothetical rate of accumulation, and the unit volume of newspaper advertising in order to determine the viablity of alternative models for analysing and forecasting monthly sales in a localized retail market during the periods of growth, maturity, and decline in market demand.

Employment and advertising, the two most useful variables in the functions tested, were able to account for 70–75 per cent of the monthly sales variance for automatic washers and dryers. Employment elasticity coefficients, though not linearly related to income elasticity coefficients for these products, appear to be a useful measure of purchasing power for localized demand and forecasting functions. The average advertising elasticity for the products studied was 0.095, which was approximately equal to advertising expenditures as a ratio of the gross margin of furniture and house furnishings corporations and kitchen appliance departments of department stores for the period studied, in keeping with the Rasmussen hypothesis. Correction of the models for the presence of autocorrelation altered the explanatory power of some of the variables substantially and resulted in regression coefficients for some variables that were more nearly consistent with theoretical expectations.