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The Growing Influence of Online Marketing Communications |
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| Authors: | Venkatesh Shankar Rajeev Batra |
| Affiliation: | 1. Mays Business School, Texas A&M University, USA;2. Ross School of Business, University of Michigan, USA |
| Abstract: | |
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| 本文献已被 ScienceDirect 等数据库收录！ | |