Willingness to pay for the “Green Food” in China |
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| Institution: | 1. Courant Research Center “Poverty, Equity and Growth”, University of Göttingen, CRC-PEG, Whilhelm-Weber-Str. 2, Göttingen 37073, Germany;2. Food and Resource Economics Department, University of Florida, United States;3. School of Agricultural Economics and Rural Development, Renmin University of China, No. 59, Zhongguancun Street, Haidian District, Beijing 100872, China;1. UMR SMART-LERECO Agrocampus-Ouest – INRA, 65 rue de Saint Brieuc, CS 84215, 35042 Rennes cedex, France;2. Université-IUT de Rennes 1, CREM-CNRS, LEMNA, Campus de Beaulieu, Avenue du Général Leclerc, CS 44202, 35042 Rennes Cedex, France;3. Université de Toulon, LEAD, Campus Porte d’Italie, 70 avenue Roger Devoucoux, 83000 Toulon, France;1. University of Reading, United Kingdom;2. Agra CEAS Ltd, United Kingdom;3. School of Economics, University of Kent, United Kingdom;4. Department of Economics and Finance, La Trobe University, Australia;5. Food and Environment Research Agency, United Kingdom;1. Department of Animal Sciences, Washington State University, Pullman, WA 99164, USA;2. School of Economic Sciences, Washington State University, Pullman, WA 99164, USA;1. School of Economics and Business, Norwegian University of Life Sciences, Norway;2. School of Hospitality Management, Pennsylvania State University, USA;3. Department of Agricultural Economics and Agribusiness, Sokoine University of Agriculture, Tanzania;1. Faculty of Economics and Business, University of Debrecen, Böszörményi u. 138, H-4032 Debrecen, Hungary;2. Department of Economics, Vienna University of Economics and Business, Welthandelsplatz 1, A-1020 Vienna, Austria;3. Marketing, Operations and Systems Subject Group, Newcastle University Business School, 5 Barrack Road, Newcastle upon Tyne, UK |
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| Abstract: | With use of payment card survey data of willingness to pay (WTP) for the “Green Food”, a unique food certification in China, this study finds that age and income are important for the WTP for the Green Food in China. There are structural differences in consumer preference for Green Food between the large city and the small county. Consumers in China, on average, are willing to pay 47% more for Green vegetables and 40% more for Green meat than for their conventional counterparts. Compared with the real markets and the previous studies, our results are very consistent and reliable. |
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| Keywords: | WTP Green Food Interval regression China |
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