Modeling and estimating returns to seller reputation with unobserved heterogeneity in online auctions |
| |
| Affiliation: | 1. Hanqing Advanced Institute of Economics and Finance, Renmin University of China, Beijing 100872, PR China;2. Department of Economics, National Chung Cheng University, Chiayi, 62102, Taiwan;1. Jinhe Center for Economic Research, Xi''an Jiaotong University, Xi''an, China;2. Institute of Economics, National Sun Yat-sen University, Kaohsiung, Taiwan;3. Department of Finance, National Taichung University of Science and Technology, Taichung, Taiwan;1. Department of Money and Banking, National Chengchi University, Taipei, Taiwan, ROC;2. Actuarial Department, Taiwan Life Insurance Co. Ltd, Taiwan, ROC |
| |
| Abstract: | This study provides an alternative approach that takes account of the unobserved effects of each seller under a sample selection framework. Empirical findings, after converting the Yahoo! Japan Auctions dataset into unbalanced panel data, show that seller reputation remains an important factor for buyers when bidding on items, while the sample data confirm the unobserved heterogeneity of sellers and the sample selection problem. |
| |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
