Advertising,economic development,and global warming |
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| Institution: | 1. Department of Philosophy, Communication and Visual Arts, Roma Tre University, Via Ostiense 234/236, 00146 Rome, Italy;2. Department of Human Sciences, University of L’Aquila, Viale Nizza 14, 67100 L’Aquila, Italy;1. School of Biological, Earth & Environmental Sciences, University College Cork, Ireland;2. Marine Institute, Rinville, Oranmore, Co. Galway, Ireland;3. School of Biological Sciences, Queen''s University, Belfast, UK;4. Department of Mathematical Sciences, University of Essex, Colchester, UK;5. School of Biological Sciences, University of Essex, Colchester, UK;1. University of Hasselt, Belgium;2. University of Antwerp, Faculty of Social Sciences, B-2020, Antwerpen, Belgium;3. Centre for R&D Monitoring (ECOOM) and Dept. MSI, KU Leuven, Leuven, Belgium |
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| Abstract: | Advertising is tied to global warming through an endogenous growth model. The model allows for the possibility that the environment can become a source rather than a sink for greenhouse gases. Optimal control analysis of the model shows that a feasible steady state is possible for which the environment remains a sink, and identifies a sufficient condition for such to be the case. Comparative-static analysis shows that, for sufficiently small values of steady-state anthropogenic greenhouse gas concentration, global surface temperature and advertising in steady state are negative functions of parameters that measure the damaging effects of global warming. |
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