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The ethical dimension of tourism certification programs
Institution:1. School of Information, University of Michigan, Ann Arbor, MI, USA;2. Department of Computer Science, National Chiao Tung University, Hsingchu City, Taiwan;1. Department of Clinical and Experimental Cardiology, Amsterdam UMC, University of Amsterdam, Amsterdam, The Netherlands;2. Netherlands Heart Institute, Utrecht, The Netherlands;1. School of Business, University of Western Sydney, Parramatta Campus, Locked Bag 1797, Penrith South DC, NSW 2751, Australia;2. Faculty of Business and Economics, Macquarie University, NSW 2109, Australia;1. Keep Northern Ireland Beautiful, Bridge House, 2 Paulett Avenue, Belfast BT5 4HD, United Kingdom;2. University of Surrey, Guildford GU2 7XH, United Kingdom;1. Department of Economics and Management, Free University of Bolzano, Piazza Universitá 1, 39100 Bolzano, Italy;2. School of Marketing (Tourism Research Cluster), Faculty of Business and Law, Curtin University, GPO Box U1987, 6845 Perth, Western Australia, Australia;3. Catholic University of Eichstätt-Ingolstadt, Germany;4. School of Accounting (Tourism Research Cluster), Faculty of Business and Law, Curtin University, GPO Box U1987, 6845 Perth, Western Australia, Australia;5. Yonsei University, Yonsei Frontier Lab, 50 Yonsei-ro, Seodaemun-gu, Seoul 03722, Republic of Korea
Abstract:How much does perceived ethical obligation influence decision outcomes? This study investigates the decision-making processes involving corporate social responsibility in small and medium sized hospitality enterprises. Drawing on attitude–behavior theory we use a revised version of the theory of trying and include a measurement of perceived ethical obligation to explore these decision-making processes. A scenario based experimental design was employed, presenting four different CSR related choices to the respondents. Standard multiple regression analysis were run to test the model. The results gave moderate empirical support for the model and support was found for the proposed link between perceived ethical obligation and CSR engagement.
Keywords:Theory of trying  Ethical obligation  Corporate social responsibility  Tourism certification programs  SMEs  Hospitality industry
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