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Revenue and efficiency ranking in large multi-unit and bundle auctions
Institution:1. Department of Economics, NUS, 1 Arts Link, AS-2#05-36, Singapore;2. Department of Statistics and Act. Sci., University of Iowa, Iowa City, IA 52242, USA;1. EPEE, University of Evry, University Paris-Saclay, France;2. IPAG Business School, PSE, CNRS, TIMAS, APD, France;3. Montpellier Business School – Montpellier Research in Management, France;1. ICEF, NRU Higher School of Economics, Moscow, Russian Federation;2. Saïd Business School and St. Edmund Hall, University of Oxford, United Kingdom;1. Faculty of Business and Economics (HEC), University of Lausanne, Internef 538, CH-1015 Lausanne, Switzerland;2. School of Economics, University of Sydney, NSW 2006, Australia
Abstract:Should a seller use a multi-unit auction for identical and indivisible units of a good? We show, under specific assumptions on the value distributions of the bidders, that in large markets the multi-unit format generates higher (lower) expected revenue compared to the bundled format when the supply is relatively scarce (abundant). In contrast, a large market is shown to be always more efficient under the multi-unit format than its bundled counterpart. Thus under these assumptions a profit maximizing seller is expected to choose the relatively efficient multi-unit format when supply is scarce.
Keywords:Bundling  Efficiency  Multi-unit auction
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