行为经济学视域下山西省居民低碳消费行为研究

在行为经济学视域下从微观层面探析有限理性、社会互动等因素对低碳消费选择的影响,提出影响居民低碳消费需求的“理论框架”,依托山西省居民低碳消费调研数据,通过实证分析甄别影响居民低碳消费的因素。结果表明,山西省居民低碳消费受到低碳消费认知、社会规范、同群效应、外部干预等的正向影响,山西省政府可以在低碳消费宣传教育、畅通低碳消费信息传导、促进企业低碳产品供给等方面发挥公共政策的助推作用。

Research on Low-carbon Consumption Behavior of Residents in Shanxi Province from the Perspective of Behavioral Economics

From the perspective of behavioral economics, the influence of bounded rationality, social interaction and other factors on the choice of low-carbon consumption is analyze from the micro level, the '' theoretical framework '' that affects the low-carbon consumption demand of residents is put forward. Based on the survey data of low-carbon consumption of residents in Shanxi Province, the factors that affect the low-carbon consumption of residents are identified through empirical analysis. The results show that the low-carbon consumption of residents in Shanxi Province is positively affected by low-carbon consumption cognition, social norms, peer effects, external intervention and so on. The Shanxi provincial government can play a public policy role in low-carbon consumption publicity and education, smooth low-carbon consumption information transmission, and promote the supply of low-carbon products for enterprises.