When tradition meets the new technology: An examination of the antecedents of attitudes and intentions to use mobile devices in private clubs |
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| Affiliation: | 1. Monash University, 26 Sir John Monash Drive, Caulfield East, VIC 3145, Australia;2. Catholic University of the Sacred Heart, Milan Largo A. Gemelli 1, 20123 Milan, Italy;3. University of Valle d’Aosta, Strada Cappuccini, 2A, 11100 Aosta, Italy;1. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong Special Administrative Region;2. Department of Civil and Environmental Engineering, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong Special Administrative Region;3. Department of Civil and Architectural Engineering, City University of Hong Kong, Hung Hom, Kowloon, Hong Kong Special Administrative Region;1. Hospitality Management, Department of Human Sciences, The Ohio State University, Campbell Hall, 1787 Neil Avenue, Columbus, OH 43210, USA;2. College of Hotel & Tourism Management, Kyung Hee University, 26 Kyungheedaero, Dongdaemun-gu, Seoul 130-701, Republic of Korea;1. School of Hotel Administration, Cornell University, 242 Statler Hall, Ithaca, NY 14853, United States;2. Dedman School of Hospitality, College of Business, Florida State University, 4114 University Center Building B, Tallahassee, FL 32306, United States;3. Department of Hotel & Tourism Management, Kyungsung University, 314-79 Daeyeon 3-dong, Nam-gu, Busan 608-736, South Korea;4. Lausanne Hospitality Research Center, Human Resource Management, Ecole hôtelière de Lausanne, Route de Cojonnex 18, 1000 Lausanne 25, Switzerland |
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| Abstract: | Mobile technology increasingly permeates the social fabric of the contemporary society and the business models of hospitality organizations, including the private club industry. Using data from a nationwide sample of members of private clubs in the United States, this research examined the manner in which system beliefs (i.e., usefulness, ease of use), subjective norms, and facilitating conditions influence club members’ attitudes and intentions to use mobile devices to make reservations for activities/facilities in private clubs. It was found that usefulness and subjective norms have an impact in developing attitudes, which in turn influence club members’ intentions to use mobile devices in clubs. Being the first study to examine the development of attitudes and intentions toward mobile technology in a club context, this study brings important theoretical and practical contributions. |
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| Keywords: | Mobile commerce Technology adoption Subjective norms Facilitating conditions Private club industry |
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