辽宁台湾客源市场分析及开发策略

大陆与台湾关系日益密切发展大大促进了两岸旅游业的合作。通过从供给和需求两个方面对辽宁旅游产品和台湾来辽旅游者的分析,有针对性地从客源市场开发、促销理念、促销方式等方面提出相应对策。

Analysis of Liaoning province''''s Taiwan customers market and development strategy

With the development of the intimate relationship betwen Mainland and Taiwan; the tourism cooperation was greatly facilitated Through the analysis of the products of Liaoning tourism and the tourists from Taiwan concerning the aspects of supply and requirement,establishing in the tourist source market,this thesis illustrates the related strategies from the promotion concepts and promotion methods,and so on.