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| 中国老年消费者购物决策风格的实证研究 | |
| 引用本文： | 刘超,卢泰宏,宋梅. 中国老年消费者购物决策风格的实证研究[J]. 商业经济与管理, 2007, 184(2): 58-62,68 |
| 作者姓名： | 刘超 卢泰宏 宋梅 |
| 作者单位： | 1. 广东外语外贸大学,新闻与传播学院,广东,广州,510006 2. 中山大学,管理学院,广东,广州,510275 3. 东伦敦大学,商学院,英国,伦敦,E154LZ |
| 基金项目： | 广东外语外贸大学科研创新团队项目 |
| 摘 要： | 本文首次将CSI量表用于测量中国老年消费者的购物决策风格。探索性因子分析与验证性因子分析发现,中国老年消费者具有四种购物决策风格,即品牌意识、娱乐享乐、眼花缭乱、追求完美的品质意识。ANOVA分析进一步揭示,中国老年消费者的购物决策风格因子在人口统计特征上具有统计显著性。 |
| 关 键 词： | 消费者行为 老年消费者 购物决策风格 |
| 文章编号： | 1000-2154（2007）02-0058-05 |
| 修稿时间： | 2006-10-09 |
On Chinese Older Consumers'''' Decision-Making Styles: An Empirical Study |
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| LIU Chao,LU Tai-hong,SONG Mei. On Chinese Older Consumers'''' Decision-Making Styles: An Empirical Study[J]. Business Economics and Administration, 2007, 184(2): 58-62,68 | |
| Authors: | LIU Chao LU Tai-hong SONG Mei |
| Abstract: | The study has applied Consumer Styles Inventory(CSI) for the first time to measure the Chinese older consumers' decision-making styles.Four decision-making styles were detected for the Chinese older consumer through exploratory factor analysis and confirmatory factor analysis: they are Brand Conscious/ Price Equals Quality,Recreational/Hedonistic,Confused by Over-choice and Perfectionistic/High-Quality Conscious.Factors for measuring the Chinese older consumers' decision-making styles are provided with statistical significance also revealed by One-way ANOVA analysis. |
| Keywords: | consumer behavior older consumer decision-making styles in shopping |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |