Rock festivals as marketplace icons |
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Authors: | Damien Chaney |
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Affiliation: | 1. South Champagne Business School, Laboratoire Regards, TROYES, Francedamien.chaney@get-mail.fr |
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Abstract: | ABSTRACTRock festivals occupy an important place in contemporary consumer culture. This Marketplace Icons contribution elaborates on 50 years of rock festivals’ history to trace how festivals have moved from a status of a simple musical event to that of myth. I argue that the iconicity of rock festivals is based on two fundamental ideas: they reside in popular culture as theatrical mythical performances that push artistic and scenic limits, and they are a unique liminal field of expression and liberation for many people. |
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Keywords: | Marketplace icon festivals rock music liminality ritual |
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