An FsQCA Investigation of eWOM and Social Influence on Product Adoption Intention |
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Authors: | Minh Tuan Phung Tin Trung Nguyen Nhan Nguyen-Thanh |
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Institution: | 1. Faculty of Business Administration, Ton Duc Thang University, Ho Chi Minh City, Vietnam;2. Feng Chia University, Taichung, Taiwan |
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Abstract: | AbstractFollowing the causal complexity theory, fsQCA has emerged as an advanced methodology in examining hypotheses and creating new theories in social science. However, fsQCA falls short dealing with structural associations and with latent variables when multi-faceted scales are combined into a single indicator by mean. To extend the application of fsQCA, the study demonstrates an approach to investigate a multi-layered problem of eWOM, social influence, and product adoption intention. The findings from fsQCA successfully confirmed the results from the statistical approach that eWOM and social influence have structural associations with customer adoption intentions of new high-tech products. |
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Keywords: | eWOM fsQCA multi-layered problem product adoption intention social influence |
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