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Provenance,evolution, and transition of personal selling and sales management to strategic marketing channel management |
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| Authors: | Rolph E. Anderson Alex H. Cohen Paul F. Christ Rajiv Mehta Alan J. Dubinsky |
| Affiliation: | 1. LeBow College of Business, Drexel University, Philadelphia, PA, USA;2. andersre@drexel.edu;4. College of Business and Public Management, West Chester University, West Chester, PA, USA;5. Martin Tuchman School of Management, New Jersey Institute of Technology, Newark, NJ, USA;6. Selling and Sales Management, Purdue University, West Lafayette, IN, USA |
| Abstract: | |
| Keywords: | Personal selling and sales management history strategic marketing channel management transactional selling relationship selling strategic alliances/partnerships |