To go or not to go,that is the question: Using social influence to reduce hot beverage cup waste期刊界 All Journals 搜尽天下杂志传播学术成果专业期刊搜索期刊信息化学术搜索

To go or not to go,that is the question: Using social influence to reduce hot beverage cup waste

Authors:	Lohyd Terrier Peter Varga Alice Scaroni Laura Zizka

Affiliation:	1. Ecole H?telière de Lausanne, HES-SO//University of Applied Sciences Western Switzerland lohyd.terrier@ehl.chhttps://orcid.org/0000-0003-1678-5239;3. Ecole H?telière de Lausanne, HES-SO//University of Applied Sciences Western Switzerland

Abstract:	ABSTRACT While most consumers today feel concerned by environmental issues, the consumption of hot beverage in disposable cups remains very important. In this study, we use influence strategies related to social norms to reduce these behaviors and get consumers to consume their hot beverage in reusable cups. 14373 orders were analyzed and demonstrate that normative messages can be effective to change consumer behavior toward a more responsible choices.

Keywords:	Reusable cups social norms environmental psychology