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The MICE tourism value chain: Proposal of a conceptual framework and analysis of disintermediation |
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| Authors: | Alberto Rojas Bueno Pilar Alarcón Urbistondo Benjamín del Alcázar Martínez |
| Affiliation: | 1. Faculty of Tourism, University of Málaga, Málaga, Spain;2. a.rojas@uma.es arojas3132@gmail.com;4. Facultad de comercio y gestión, University of Málaga, Málaga, Spain |
| Abstract: | |
| Keywords: | Conceptual framework disintermediation distribution channel MICE tourism value chain |