Franchising in the Balkans: History,status, and challenges |
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Authors: | Marko Grünhagen Nada Mumdžiev Barbara Harča Tamara Milenković-Kerković Jasmina Dlačić |
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Affiliation: | 1. School of Business, Eastern Illinois University, Charleston, IL, USA;2. mgrunhagen@eiu.edu;4. Business and Management Department, Webster Vienna Private University, Vienna, Austria;5. Faculty of Economics, University of Rijeka, Rijeka, Croatia;6. Faculty of Economics, University of Ni?, Ni?, Serbia |
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Abstract: | AbstractSince the Balkans have not been covered with regards to franchising in any comprehensive fashion in the past, this study represents a first look at the topic in this part of the world and contributes to the literature on franchising in emerging economies. This research contrasts the development of franchising in the ten Balkan countries of Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo, Macedonia, Montenegro, Romania, Serbia, and Slovenia. A comprehensive overview of the franchise industry and its history is created for each country, integrating economic and franchise infrastructure development. The study reveals severe deficiencies in the region with regards to the availability of official data and a lack of specific legislation with regards to franchising and disclosure mandates, as well as education about franchising and a reliable legal environment. Implications for researchers and policy makers conclude the study. |
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Keywords: | Franchising Balkan Peninsula Eastern Europe legislation emerging economies |
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