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Consumer stockpiling behavior in the retail gasoline market
Authors:Andy W Chen
Institution:1. School of Business, Government, and Economics, Seattle Pacific University , Seattle, WA, USA chena4@spu.eduORCID Iconhttps://orcid.org/0000-0003-1994-635X
Abstract:ABSTRACT

I examine consumer stockpiling behavior in the retail gasoline market and factors that affect consumer stockpiling. Past research such as Hendel and Nevo (2006b Hendel, I. , and A.Nevo . 2006b. “Sales and Consumer Inventory.” The Rand Journal of Economics 37 (3): 543561. doi:10.1111/(ISSN)1756-2171.Crossref], Web of Science ®] Google Scholar]) found evidence that implies stockpiling behavior. However, they did not observe actual inventory or consumption and have to rely on simplifying assumptions about these quantities. I collected a novel data set of gasoline purchase history of consumers with actual inventory and consumption to test several hypotheses that relate consumer stockpiling to price, duration between purchases, and consumption. I found that consumers purchase more gasoline when their inventory is low and those holding high inventory are more price sensitive. Consumption habits after a purchase may change due to two forces: previous consumption habit and purchase price. The exact change in consumption and duration between purchases depends on which force is stronger.
Keywords:Retail gasoline  buyer behavior  consumer Decision Making  marketing  retail Strategy
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