| 后发企业“逆向创新”成功因素研究——以海尔“小小神童”系列产品创新为例 |
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| 引用本文： | 徐雨森,徐娜娜.后发企业“逆向创新”成功因素研究——以海尔“小小神童”系列产品创新为例[J].管理案例研究与评论,2013,6(2):147-154. |
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| 作者姓名： | 徐雨森 徐娜娜 |
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| 作者单位： | 大连理工大学管理与经济学部工商管理学院,辽宁大连,116024 |
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| 基金项目： | 国家自然科学基金面上项目"逆向创新形成机理、影响与中国化路径研究"，国家自然科学基金面上项目"装配品企业技术链构建过程与影响因素研究"，国家自然科学基金重点资助项目"PORC框架下的国家自主创新体系国际化理论与政策研究" |
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| 摘 要： | 本文通过对海尔“小小神童”洗衣机产品逆向创新的案例分析，总结了后发企业取得逆向创新成功的若干重要影响因素，即：选择同领先企业技术势差较小的产业领域，后发企业实现逆向创新的机会更多；后发企业在逆向创新过程中，必须充分发挥具有本土比较优势的创新资源要素；后发企业在逆向创新过程中需要依靠开放创新策略、技术与市场和管理创新紧密协同的策略支撑。
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| 关 键 词： | 逆向创新 后发企业 技术追赶 技术能力 |
Reaserch on the Factors of Successful Reverse Innovation for Latecomer Firms: A Case Study of Haier Group's Mini Washer Serial Products |
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| XU Yu-sen
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XU Na-na.Reaserch on the Factors of Successful Reverse Innovation for Latecomer Firms: A Case Study of Haier Group's Mini Washer Serial Products[J].Journal of Management Case Studies,2013,6(2):147-154. |
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| Authors: | XU Yu-sen XU Na-na |
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| Institution: | (School of Business Management, Faculty of Management and Economics, Dalian University of Technology, Dalian 116024, Liaoning, China) |
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| Abstract: | Based on a case study of Haler Group＇s Mini Washers, this paper summarizes some key factors of successful reverse innovation for latecomer firms. First, choose industries where the technological gap is limited between leading enterprises and latecomer firms, so that it will be more likely for latecomer firms to implement reverse innovation; second, latecomer firms should develop and apply innovation resources of comparative advantages during reverse innovation; last- ly, open innovation strategies, and synergetic strategies between technical innovation, market in- novation, and management innovation should be carried out during reverse innovation. |
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| Keywords: | reverse innovation latecomer firms technological catch-up technical capability |
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