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Telemarketing: Supplement to field sales |
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| Authors: | John I Coppett Roy Dale Voorhees |
| Institution: | AT&T Communications in Tucker, Georgia, USA;The College of Business at Iowa State University in Ames, Iowa, USA |
| Abstract: | The purpose of this article is to describe how an application of telecommunications is affecting the promotion element in the marketing mix. Specifically, the focus is devoted to an analysis of how telemarketing is being used to supplement face-to-face personal sales activities. |
| Keywords: | Address correspondence to: John I Coppett AT&T Communications 1950–1960 West Exchange Place Tucker GA 30084 USA |
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