| 主题事件提升城市形象的长效机制研究 |
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| 引用本文： | 于世宏.主题事件提升城市形象的长效机制研究[J].城市发展研究,2011(5):17-20. |
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| 作者姓名： | 于世宏 |
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| 作者单位： | 沈阳师范大学旅游管理学院; |
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| 摘 要： | 21世纪城市之间竞争的焦点是城市形象的竞争.主题事件是塑造和提升城市形象的重要手段,主题事件将在短时间内起到提升城市形象的作用,进而提升城市竞争力.本文揭示了主题事件对城市形象的作用机制,包括战略目标的确定,举办地点的选择与城市空间发展战略的契合,基础设施水平与城市服务能力的提升,以及城市非物质环境建设的增强等方面.
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| 关 键 词： | 主题事件 城市 城市形象 长效机制 |
Study on Long-term Mechanism of Enhancing City Image by Theme Event |
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| YU Shihong.Study on Long-term Mechanism of Enhancing City Image by Theme Event[J].Urban Studies,2011(5):17-20. |
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| Authors: | YU Shihong |
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| Abstract: | The 21st century,the focus of competition between cities is the city's image to compete.Theme events will enhance the factors of the city image in a short term,and then increase the competitive power of the city.In this paper,the mechanism of effect of theme events on the city image is revealed.The core of the mechanism includes the compatibility between the planning of the strategic goal,selection of the venue and the strategic development of the city space,the improvement of the infrastructure and city se... |
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| Keywords: | Theme Events City City Image Long-term Mechanism |
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