| 高职制冷空调专业学生营销技能培养 |
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| 引用本文： | 林永进.高职制冷空调专业学生营销技能培养[J].价值工程,2014(3):244-245. |
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| 作者姓名： | 林永进 |
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| 作者单位： | 浙江商业职业技术学院,杭州310053 |
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| 基金项目： | 浙江商业职业技术学院教学研究与改革项目（编号SZYJXGGZD201104）. |
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| 摘 要： | 阐述了对工科类专业学生传授营销知识和技能的必要性,针对高职空调专业学生,研究确定了营销类课程的设置和教学内容,并提出了对授课教师的要求,讨论了在毕业实习和企业订单班中培养学生营销技能的优势。
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| 关 键 词： | 制冷空调专业 营销课程 技能培养 校企合作 |
Marketing Skill Training for Students of Refrigeration and Air Conditioning Major in Higher Vocational Colleges |
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| LIN Yong-jin.Marketing Skill Training for Students of Refrigeration and Air Conditioning Major in Higher Vocational Colleges[J].Value Engineering,2014(3):244-245. |
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| Authors: | LIN Yong-jin |
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| Institution: | LIN Yong-jin ( Zhejiang Business College, Hangzhou 310053, China ) |
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| Abstract: | The necessity for teaching the knowledge and skills of marketing to engineering majors students is described. For students of refrigeration and air conditioning major in higher vocational colleges, curriculum and teaching content of selling courses is studied and confirmed. And it proposed requirements for instructors. The advantages of marketing skill training for students in graduation practice and order classes is discussed. |
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| Keywords: | refrigeration and air conditioning major selling courses skill training cooperation between school and enterprise |
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