消费者与组织购买行为的比较研究

消费者购买行为是消费者为满足个人或家庭生活需要而发生的购买商品的决策或行动，组织购买行为是组织与组织之间的营销活动。组织购买与消费者购买有着较大的差异，因规模远比后者大而对市场经济的作用巨大，在市场营销理论中也占看重要的地位。对消费者与组织购买行为进行比较研究，对组织购买决策模型加以对比分析，有助于更好地理解组织购买活动与购买决策过程。

A Contrastive Study on the Purchasing Behavior of Consumer and Organization

Consumer purchasing behavior is the decision or action of consumers in order to satisfy personal or familiar life needs, while organization purchasing behavior is marketing activities between organizations. The differences between these two lie in that the latter exerts much greater impact on market economy and occupies a much more important position in marketing theory due to its larger scale. A contrastive study on them, through a contrastive analysis on organization purchasing policy-making model, is helpful to a better understanding of organization purchasing activity and policy-making process.