| Abstract: | A questionnaire sent to 155 individuals was used to determine the meat preferences of families in three different socio-economic groups within the capital city of Malawi. Beef was the most strongly preferred meat, followed by chicken. When these two meats were unavailable differences between groups became apparent; high income families preferring pork and sheep, and low income families preferring goat, rabbit and ‘other’ meats. These results were influenced by the method of marketing of particular meats, but show that meat preferences of Malawians are different from those of individuals of Western European origin. Total meat production and consumption could be increased by an improvement in the production and marketing of goat meat; the second most popular species in farm holdings. |
