| 消费激励对厂商定价选址行为的影响 |
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| 引用本文： | 苏兆国,史本山.消费激励对厂商定价选址行为的影响[J].改革与战略,2009,25(1):63-66. |
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| 作者姓名： | 苏兆国 史本山 |
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| 作者单位： | 西南交通大学经济管理学院,四川,成都,610031 |
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| 摘 要： | 企业的消费激励策略构成产品的差异特征，通过改变消费者的需求来影响企业的定价方式和定位。文章利用Hotelling两阶段博弈模型，在考虑运输成本基础上，进一步引入消费激励，来分析两个竞争销售企业在消费激励条件下选址定价问题。消费激励使得价格上升，减弱了企业间的价格竞争，也使得企业扩大空间差异的经济效果显著，企业在空间上有集聚的趋势。
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| 关 键 词： | 消费激励 水平差异 Hotelling模型 策略均衡 |
Influence of Consumption Encouragement on Firm's Pricing and Location |
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| Su Zhaoguo,Shi Benshan.Influence of Consumption Encouragement on Firm's Pricing and Location[J].Reformation & Strategy,2009,25(1):63-66. |
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| Authors: | Su Zhaoguo Shi Benshan |
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| Institution: | School of Economics and Management;Southwest Jiaotong University;Chengdu;Sichuan 610031 |
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| Abstract: | Consumption encouragement makes production differential and influence the firm's pricing and location by changing customers' demand.Base on the research of transport cost, a two-stage Hotelling game model is used to model two competitive firm's strategic decision to choose their optimal location and compete in price.Consumption encouragement makes the price of good rises, the price competition bates, and the effects of maximum spatial difference also become prominence, i.e.the firms is going to congregate i... |
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| Keywords: | consumption encouragement horizontal differential Hotelling model strategy equilibrium |
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