安全农产品营销与农民专业合作社促进作用研究述评

通畅、规范、稳定有序的安全农产品营销体系，可以有效保证安全农产品的生产销售和安全消费，而农民专业合作社能够对这一体系的建立起到明显的促进作用。文章对国内外相关文献研究进行了较为详细的梳理与归纳，并在充分解释国内外安全农产品和农民专业合作社内涵的基础上，分析探讨了安全农产品消费影响因素、生产管理策略、营销渠道和营销机制、农民专业合作社对促进安全农产品营销的作用，以及安全农产品营销的未来发展方向，以期为安全农产品营销的进一步完善提供借鉴。

The Research in the Encouragement Effect of Specialized Farmers Cooperatives on the Marketing of Secure Agriculture Products

The founding of the ordered secure agriculture marketing system have great impact on the sales and safe consumption, and the Specialized Farmers Cooperatives is sure to deeply influence the system. This article makes a detailed conclusion of the relevant research at China and abroad, based on the com- prehension of the secure agriculture productand the Specialized Farmers Cooperatives, we discuss its effect element, the production strategy, the marketing trench, the encouragement effect of Specialized Farmers Cooperatives on the marketing of secure agriculture product as well as the future development of the safe agriculture product marketing so as to offer example for the sake of the safe agriculture product marketing.