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文化差异对国际贸易的影响
引用本文:任净. 文化差异对国际贸易的影响[J]. 中国流通经济, 2004, 18(2)
作者姓名:任净
作者单位:辽宁师范大学管理学院,辽宁,大连,116029
摘    要:世界贸易中文化差异的存在已影响到国际间的贸易活动,这体现在文化构成要素的各个层面,尤其是意识形态层面即政治、法律、艺术、道德、哲学、宗教等方面。文章认为,面对文化差异对贸易的影响,为进一步推进世界贸易的自由发展,必须采取有效措施,扶持发展中国家特别是最贫穷国家的经济发展;促使贸易环境法制化、规范化;建立国际性文化交流组织与文化交流中心,进行多层次、多形式的文化展示与交流;在国际贸易策略的制定上注意与当地文化的融合;进行多种方式的文化融合与培训,培养推进文化融合的跨文化管理人才。

关 键 词:世界贸易  文化差异  意识形态  制度

The Impact on International Trade of Culture Difference
REN Jing. The Impact on International Trade of Culture Difference[J]. China Business and Market, 2004, 18(2)
Authors:REN Jing
Abstract:In the world trade,the culture difference has produced a great impact on the international trade.Considering the impact,in order to promote the development of the world trade,measures should be taken to support the economic development of developing countries,especially that of those poorest countries,to promote the legalization and standardization of the trade environment,to establish transnational culture exchange organization to unfold culture exchange activities at different levels and in different forms,to emphases the culture adaptation in the formulating of international trade tactics,and to start culture-related training to develop talents in cross-culture administration.
Keywords:world trade  culture difference  ideology  institution
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