| O2O模式企业的发展现状 |
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| 引用本文： | 张荣.O2O模式企业的发展现状[J].商品储运与养护,2013(12):127-129. |
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| 作者姓名： | 张荣 |
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| 作者单位： | 武汉科技大学管理学院,湖北武汉430081 |
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| 摘 要： | O2O这一新兴的电子商务模式吸引了众多创业者,文中通过对比B2C、C2C模式界定了O2O这一概念,随后介绍了O2O模式在我国具体的应用情况与形式,并分析了一些企业在运用的O2O时的失败和成功之处,最后给出了我国企业发展O2O模式的相关建议。
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| 关 键 词： | O2O模式 团购 线上线下 |
The Development of O2O Model Enterprises |
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| ZHANG Rong.The Development of O2O Model Enterprises[J].Storage Transportation & Preservation of Commodities,2013(12):127-129. |
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| Authors: | ZHANG Rong |
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| Institution: | ZHANG Rong (School of Management , Wuhan University of Science and Technology , Wuhan 430081, China) |
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| Abstract: | O2O this kind of new e-commerce model has attracted many entrepreneurs, this paper defines the concept of O2O by comparing B2C, C2C model, then introduces the specific applications of O2O model in China, we analyzes the failures and successes of some companies which operate the O2O model, finally we give some relevant suggestions for Chinese enterprises when they run O2O model. |
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| Keywords: | O2O model group buy online and offline |
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