| 价值工程在民营企业产品开发与推广中的应用分析 |
| |
| 引用本文： | 缪华昌,徐维莉,何春明,龚雪娟.价值工程在民营企业产品开发与推广中的应用分析[J].商品储运与养护,2013(11):104-106. |
| |
| 作者姓名： | 缪华昌 徐维莉 何春明 龚雪娟 |
| |
| 作者单位： | [1]苏州托普信息职业技术学院,江苏昆山215311 [2]苏州经贸职业技术学院,江苏苏州215009 |
| |
| 基金项目： | 2012年度江苏高校哲学社会科学研究指导项目资助研究成果（项目编号：2012SJD630103） |
| |
| 摘 要： | 近年来,受国家宏观调控、产业转型等因素的影响,越来越多的民营企业注重自身产品的开发和推广。以某企业的EX型起重机控制柜产品为背景,引入价值工程的相关理念,从策略、模型等方面进行分析,并就实施过程及效果进行探讨。
|
| 关 键 词： | 价值工程 民营企业 产品开发 产品推广 |
The Application Analysis of Value Engineering Application in products Development And Promotion Of Civilian Enterprises |
| |
| MIAO Hua-chang;XU Wei-li;HE Chun-ming;GONG Xue-juan.The Application Analysis of Value Engineering Application in products Development And Promotion Of Civilian Enterprises[J].Storage Transportation & Preservation of Commodities,2013(11):104-106. |
| |
| Authors: | MIAO Hua-chang;XU Wei-li;HE Chun-ming;GONG Xue-juan |
| |
| Institution: | MIAO Hua-chang;XU Wei-li;HE Chun-ming;GONG Xue-juan;Suzhou Top Institute of Information Technology;Suzhou Institute of Trade ＆ Commerce; |
| |
| Abstract: | In recent years,more and more civilian enterprises put emphasis upon their products development and promotion,affected by national macro-economic control and industrial transformation. The paper will illustrate the control cabinet of EX Crane and analyze it from strategies and models perspectives,based on value engineering theories. Meanwhile,it will explore into further discussion according to its processes and effects. |
| |
| Keywords: | value engineering application civilian enterprises products development products promotion |
| 本文献已被 维普 等数据库收录！ |
