| 市场扩张若干理论问题探讨 |
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| 引用本文： | 石忆邵. 市场扩张若干理论问题探讨[J]. 商业经济与管理, 2007, 184(2): 3-8 |
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| 作者姓名： | 石忆邵 |
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| 作者单位： | 同济大学,测量与国土信息工程系,上海,200092 |
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| 摘 要： | 结合实地调研访谈及案例分析,论述了境外市场扩张与国内市场扩张的有效方式、市场扩张的本质、分市场的布局和定位及其市场模式的“克隆”等理论问题,揭示了市场扩张的基本规律,对我国专业批发市场的空间扩张具有重要现实意义。
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| 关 键 词： | 市场扩张方式 扩张本质 布局和定位 市场模式" 克隆" |
| 文章编号： | 1000-2154(2007)02-0003-06 |
| 修稿时间： | 2006-04-18 |
A Study on Some Theoretical Issues on Market Expansion |
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| SHI Yi-shao. A Study on Some Theoretical Issues on Market Expansion[J]. Business Economics and Administration, 2007, 184(2): 3-8 |
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| Authors: | SHI Yi-shao |
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| Affiliation: | Department of Surveying and Land Information Engineering, Tongji University, Shanghai 200092, China |
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| Abstract: | Based on the investigation,interview and case analysis,the author discusses some theoretical issues such as the effective patterns of market expansion,the essence of market expansion,the distribution and position of the branch of a market,and the "cloning" of market models.Moreover,the paper reveals the basic laws of market expansion,which have an important and realistic role in the spatial expansion of specialized markets in our country. |
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| Keywords: | patterns of market expansion essence of market expansion distribution and position cloning of market models |
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