企业微信营销的模式与发展前景分析

微信是一个功能强大的手机交友平台,拥有广阔的用户群体。随着微信受到越来越多人的使用和追捧,微信营销应运而生。微信营销是企业对营销模式的创新,必将爆发出无限潜力。各行各业都可以通过微信营销提升企业品牌价值与盈利能力。随着微信功能的不断完善和发展,微信营销的运用方式将更加丰富。企业应抓住机会建立微信公众平台;微信营销应以电商为基础;做到主题明确、目标关键词清晰;应根据服务对象的需求规划内容;积极推进自身品牌在传统电商领域的多元化竞争,为未来发展奠定坚实基础。

Analysis of Patterns and Prospects of Weixin Marketing

As a mobile phone friend-making platform with strong functions, Weixin enjoys huge users. Weixin＇s increasing popularity gives birth to Weixin marketing. The innovated marketing pattern will unleash tremendous potential in increasing values of brands and profitability of businesses. With improved functions of Weixin, use patterns of Weixin marketing will be diversified. Based on E-Com-merce service, enterprises should create public platforms of Weixin marketing, featuring clear-cut themes and keywords. At the same time, enterprises should design contents on Weixin aimed at meeting customers＇ needs. By doing so, enterprises could increase competitiveness in traditional E-Commerce industry and lay a solid foundation for future growth.