Cognitive Mapping: A Process to Support Strategic Planning in an Academic Department |
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Authors: | Roy D Johnson Astrid Lipp |
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Institution: | (1) Department of Informatics, University of Pretoria, IT building 5-95, Pretoria, 0002, South Africa;(2) Department of Computer Information Systems, Robinson College of Business, Georgia State University, 35 Broad Street, Atlanta, GA, 30303, Georgia |
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Abstract: | Cognitive mapping has been used to support strategic planning in business. However, the process has seldom been utilized to
support strategic planning in nonprofit public organizations, where many reporting lines are less clear. This paper describes
how the cognitive mapping process was designed and implemented to help a large academic department identify and merge the
individual goals of faculty members as a first step in creating a strategic plan. Each map was created using the Decision
ExplorerTM software during individual interviews, as opposed to using paper and pencil. An action case approach was used to plan and
evaluate individual mapping sessions. Eliciting individual cognitive maps led to greater engagement by faculty in the strategic
planning process. Nearly all of the participating faculty members believed that the cognitive mapping process was helpful
and insightful and the resulting map was accurate and complete. |
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Keywords: | action case action research cognitive mapping strategic planning |
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