Where's the economics? The core discipline of farm management has gone missing!*

Economic illiteracy is abundant in farm management analysis. Failure to understand that economics is the core discipline of farm‐management analysis and failure to apply the whole‐farm approach leads to wrong questions being asked and wrong answers being given. The power of economic thinking is in making sense of resource allocation questions in farm systems characterised by much complexity and powerful dynamics. The challenge for those who continue to work in farm management economics is to re‐establish theoretically sound farm‐management analysis based on economics as the core discipline.