Forecast quality improvement with Action Research: A success story at PharmaCo |
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| Affiliation: | 1. Leeds University Business School, Leeds, United Kingdom;2. Bangor University, Bangor, United Kingdom;1. Università di Roma “Tor Vergata”, Italy;2. ISTAT, Italy;1. Department of Economics, Tunghai University, Taichung, Taiwan;2. Department of Finance, Nanfang College of Sun Yat-Sen University, Guangzhou, China;3. Department of Industrial Economics, Tamkang University, New Taipei City, Taiwan;4. Graduate Institute of Development Studies, National Chengchi University, Taipei, Taiwan;1. University of Zurich, Switzerland;2. University of Bergen, Norway |
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| Abstract: | There is a gap in the forecasting research surrounding the theory of integrating and improving forecasting in practice. The number of academically affiliated consultancies and knowledge transfer projects that there are around, due to a need for improvements in forecast quality, would suggest that many interventions and actions are taking place. However, the problems that surround practitioner understanding, learning and usage are rarely documented. This article takes the first step toward trying to rectify this situation by using the specific case study of a fully engaged company. A successful action research intervention in the Production Planning and Control work unit improved the use and understanding of the forecast function, contributing to substantial savings, enhanced communication and improved working practices. |
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| Keywords: | Action research Forecast quality improvement Supply chain forecasting Forecasting practice Information sharing |
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