Abstract: | Recently, toys industry fell into a different situation. Most toys enterprises face the problems such as closing, transferring, shrunk market and so on. More and more toys industries realize these serious difficulties. Under the general circumstances, Chenghai toys market in Europe and the United States has still raised 41.41% and 35.55% in the same period from January to August of this year. It can learn that Chenghai toys were not hit directly. However, in the China (Chenghai) Toys & Gifts Fair held from Oct.29th to Nov.lst, there are many professional buyers at- tracting here from over 30 countries and 20 cities. With the influence of financial crisis, most toys enterprises may suffer into a hard situation and they are preparing for the hard winter. |