| 政策营销:经验与教训——以治理白色污染为例 |
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| 引用本文： | 刘凤元. 政策营销:经验与教训——以治理白色污染为例[J]. 商业研究, 2007, 0(2): 91-95 |
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| 作者姓名： | 刘凤元 |
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| 作者单位： | 华东政法学院,政治学与公共管理学院,上海,200336 |
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| 摘 要： | 面对日趋势严重的“白色污染”问题,要从政策营销的角度出发,通过研究各国治理“白色污染”的成功和失败案例,在加大宣传的基础上,辅以经济手段的政策法规,加上民间组织的配合,以及研发生产有成本优势的替代品是最终解决“白色污染”之道。
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| 关 键 词： | 公共部门 政策营销 白色污染 |
| 文章编号： | 1001-148X(2007)02-0091-05 |
| 收稿时间： | 2006-05-22 |
| 修稿时间： | 2006-05-22 |
A Case Study on Policy Marketing: in Resolving Plastic Pollution |
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| LIU Feng-yuan. A Case Study on Policy Marketing: in Resolving Plastic Pollution[J]. Commercial Research, 2007, 0(2): 91-95 |
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| Authors: | LIU Feng-yuan |
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| Affiliation: | School of Politics and Public Administration East China University of Politics and Law, Shanghai,200336, China |
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| Abstract: | In case of policy marleeting, the paper reviews the foreign experiences of both success and failunc in terms of resolving plastic pollution. It holds that apart from promoting the publicity comerned, this problem should be eventrolly solved by economic laws or repulations, coodinsting between govcrnmcnted and non -governmental sectors and the production of substituter with cost adventages. |
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| Keywords: | public sector policy marketing plastic pullution |
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