Risk perception as a determinant of in-home consumption |
| |
Authors: | Leon G. Schiffman Ph.D. Stephanie Schus M.B.A. Leon Winer Ph.D. |
| |
Affiliation: | (1) Baruch College/CUNY, New York, USA;(2) Columbia-Minerva Corp., N.Y.C., New York, USA;(3) Pace University, New York, USA |
| |
Abstract: | Groups of consumers who were exposed to equal opportunities to purchase from a catalog but exhibited contrasting purchase behaviors were compared in terms of their risk perception. The findings substantiate the importance of perceived risk and inclusive vs. exclusive perceived error tolerance strategies as factors influencing in-home consumption behavior. |
| |
Keywords: | |
本文献已被 SpringerLink 等数据库收录! |
|