| 知名品牌核心价值观塑造及对策研究 |
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| 引用本文： | 何璇.知名品牌核心价值观塑造及对策研究[J].经济问题,2009(2). |
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| 作者姓名： | 何璇 |
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| 作者单位： | 浙江义乌工商学院国际贸易系; |
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| 摘 要： | 塑造品牌核心价值观是企业品牌经营成功的关键。塑造品牌核心价值观可以有效提高品牌认知度和忠诚度,提升品牌竞争力。以浙江义乌为例,分析知名品牌构建品牌价值观的现状和问题,提出相关对策措施。
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| 关 键 词： | 品牌 价值观 品牌核心价值观 品牌渗透力 整合营销 |
Well-known Brand Core Values to Shape and Countermeasures |
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| HE Xuan.Well-known Brand Core Values to Shape and Countermeasures[J].On Economic Problems,2009(2). |
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| Authors: | HE Xuan |
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| Institution: | Department of International Trade Zhejiang Yiwu Industrial & Commercial College;Yiwu 32200;China |
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| Abstract: | Shaping the core brand values is the key to success of brand management of a corporate.Shaping the core brand values can effectively raise the awareness,loyalty,and competitiveness of a brand.Yiwu in Zhejiang province as an example,the paper analyzed the status quo and problems when building the well-known brand values.The paper also provided the countermeasures. |
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| Keywords: | brand values brand core values brand penetration integrated marketing |
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