Visitor management in Canadian national parks |
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| Institution: | 1. Centre of Excellence for Environmental Decisions, School of Biological Sciences, The University of Queensland, St. Lucia, QLD 4072, Australia;2. School of Geography, Planning and Environmental Management, University of Queensland, St. Lucia, QLD 4072, Australia;3. Ecosystem Science and Management Program, University of Northern British Columbia, Prince George v2n4z9, Canada;4. International Union for Conservation of Nature (IUCN), Rue Mauverney 28, 1196 Gland, Switzerland;5. European Commission, Joint Research Centre (JRC), Via Enrico Fermi 2749, 21027 Ispra, VA, Italy;6. United Nations Environment Programme World Conservation Monitoring Centre (UNEP-WCMC), Cambridge, UK;7. Wildlife Conservation Society, Global Conservation Program, Bronx, NY 10460, USA |
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| Abstract: | This article describes Environment Canada, Parks' Visitor Activity Management Process (VAMP) which attempts to integrate data about users, their characteristics and satisfactions with data about the natural environment of the park. VAMP provides a focal point for issues related to the appropriate mix of opportunities, activities, services and facilities, in a park or protected area. Parks' management process uses a marketing orientation to integrate visitor activity demands with resource opportunities and identify appropriate recreation opportunities in Canadian national parks. Social science data and a marketing orientation to visitor activity management provides a new strategy for park planning. |
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