| 我国发展连锁经营业的SWOT分析 |
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| 引用本文： | 段圣贤. 我国发展连锁经营业的SWOT分析[J]. 物流科技, 2006, 29(5): 80-82 |
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| 作者姓名： | 段圣贤 |
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| 作者单位： | 湖南现代物流职业技术学院,湖南,长沙,410131 |
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| 摘 要： | 运用SWOT分析方法对目前中国连锁经营业所具有的优势和劣势,及其面临的机遇和挑战进行了综合分析,指出我国连锁经营业发展的空间会更加广阔,各类连锁经营企业只有抓住机遇发挥优势,消除劣势迎接挑战,才会迎来更加美好的前景.
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| 关 键 词： | 连锁经营业 SWOT分析 优势与劣势 机遇与挑战 |
| 文章编号： | 1002-3100（2006）05-0080-03 |
| 收稿时间： | 2005-12-01 |
| 修稿时间： | 2005-12-01 |
Analysis of the Development of Chain Management in China with SWOT |
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| DUAN Sheng-xian. Analysis of the Development of Chain Management in China with SWOT[J]. Logistics Management, 2006, 29(5): 80-82 |
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| Authors: | DUAN Sheng-xian |
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| Affiliation: | Hunan Modern Logistics Technology College, Changsha 410131, China |
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| Abstract: | With SWOT analysis method, this article makes a comprehensive analysis of the strengths, weaknesses, opportunities and threats of developing chain management in China and points out that only mastering chance chain management enterprises can develop greatly. |
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| Keywords: | chain management SWOT analysis strengths and weaknesses opportunities and threats |
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