关于互联网市场“信息不对称”问题的分析

互联网经济蓬勃发展，信息不对称现象普遍，其负作用呈现急居扩大的势头。本文通过查阅科技资料，分析信息传输、技术创新、供应链管理、牛鞭效应、价格波动效应、电子商务和诚信契约等多个方面的原因，探究其解决办法，结论是：信息不对称是客观存在的，其负作用只能通过建立长期契约和第三方中介控制的办法，逐渐建立适宜的博奕规则，进行控制管理，才能使信息传递逐步达到价值均衡状态。

Analysis about the Internet market" information asymmetry" problem

Internet economy is booming, and Information asymmetry phenomenon exist generally, its negative effect has in expanding momentum urgently. This paper access more than450 papers, involves the transmission of information, technological innovation, supply chain management, bullwhip effect, price Volatility, electronic commerce technology and credit contract etc. The solution is： asymmetric information is the objective existence, its negative effect only through the establishment of long-term contracts and third party intermediary control approach for control. Eventually allows the transfer of information to gradually achieve the value equilibrium state.