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以客户体验为核心突破快递业竞争格局
引用本文:赵永全,于海燕.以客户体验为核心突破快递业竞争格局[J].商品储运与养护,2014(7):213-214.
作者姓名:赵永全  于海燕
作者单位:上海海事大学经济管理学院,上海201303
摘    要:伴随着经济的稳步发展和行业的全方位竞争,如何在更加有效地满足客户需求的基础上实现企业利润的突破,让服务的竞争核心回归服务本身,是快递业亟需解决的重要问题。文中主要围绕以客户体验为中心的差异化服务对快递业未来发展进行有益的探析。

关 键 词:快递业  客户体验  差异化服务

Centered on the Customer Experience Breakthrough Express Industry Competition
Institution:ZHAO Yong - quan,YU Hai -yan (School of Economics & Management,Shanghai Maritime University, Shanghai 201306 ,China)
Abstract:Along with the steady development of economy and the comprehensive competition of the industry,it has been an important problem for express industry that how to gain a breakthrough profits based on meeting the demand of customers more effectively and making the service competition core return to the service itself. This article mainly around the customer experience analyze the future of express industry.
Keywords:express industry  customer experience  diversified service
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