| 企业战略业务单元的市场选择 |
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| 引用本文： | 王凯,张其武.企业战略业务单元的市场选择[J].商品储运与养护,2014(9):198-200. |
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| 作者姓名： | 王凯 张其武 |
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| 作者单位： | 郑州升达经贸管理学院,河南郑州451191 |
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| 摘 要： | 企业在进行战略业务单元分析评价以及市场选择时，需要选用合适的分析模型，文中首先阐述了企业战略业务单元的概念及其特征，然后分析了波士顿模型和GE模型的局限性，最后通过两种模型的比较，提出了在进行企业战略业务单元市场选择时，选用分析模型的基本思路。
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| 关 键 词： | 企业战略业务单元 波士顿模型 GE模型 |
Enterprise Strategic Business Unit Market |
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| WANG Kai,ZHANG Qi-wu.Enterprise Strategic Business Unit Market[J].Storage Transportation & Preservation of Commodities,2014(9):198-200. |
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| Authors: | WANG Kai ZHANG Qi-wu |
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| Institution: | (Zhengzhou Shengda Economics Trade and Management College,Zhengzhou 451 ]91 ,China) |
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| Abstract: | Analysis of enterprise evaluation and market choice in strategic business unit , selection of suitable analytical model,this paper elaborates the concept and characteristics of strategic business unit ,and then analyzes the limitations of Boston and GE model ,by comparing two models , are proposed in the enterprise strategic business unit market choice the use of basic ideas,analysis model. |
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| Keywords: | enterprise strategic business unit Boston model GE model |
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