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Exploring mobile banking services for user behavior in intention adoption: using new hybrid MADM model |
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| Authors: | Lu Ming-Tsang Tzeng Gwo-Hshiung Cheng Hilary Hsu Chih-Cheng |
| Affiliation: | 1.Graduate Institute of Urban Planning, College of Public Affairs, National Taipei University, 151, University Road, New Taipei City, 237, Taiwan ;2.College of Management, Yuan Ze University, 135 Yuan-Tung Road, Chung-Li, 320, Taiwan ; |
| Abstract: | Service Business - Mobile banking services are one of the most promising recent technological innovations. In this study, we developed a conceptual model to explore mobile banking services for user... |
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